We consult… and we create!
Every situation is different. Every project requires the right mix of support. We use the right combination of consulting services and content modalities to meet your unique goals.

End-to-End Services

Organizational Effectiveness (Consulting)

Strategic Planning
Your L&D needs a strategy to operate efficiently and optimize performance. We can assess your strategy to develop a snapshot of its current state, identify the most significant gaps and determine opportunities for improvement. We can also help you build a strategic plan with targeted guidance, required resources and recommended timing.
Process Definition and Optimization
Whether it be new hire training, new product launches, sales meetings, or global learning initiatives, we make sure your team has the optimal tools and processes for sustained success.
L&D Team Organizational Design
L&D team members need to be at the top of their game so they can deliver effective and engaging training to the rest of the organization. Achieving this starts with how the team is designed. We help you evaluate and revise your team’s structure to ensure it is optimally positioned to deliver on its objectives.

Curriculum Alignment (Consulting)

Competency Model Design
What does good look like for your learner populations – or your own L&D team? How should they be directing their growth efforts? A custom competency or capability model can help establish standards and growth pathways for your workforce.
Needs Assessment
In what area do your learner populations most need to improve? Where should you focus your training efforts? We use qualitative and quantitative methods to help you answer these questions.
Learning Pathway Design
Learning is not an event, it's a process. We help you define and redefine longer-term programs for each of your key audiences that guide them through their learning journeys.

Outcomes-Focused Training Solutions

Learning programs take many forms. We're experts at creating high-impact learning experiences that align with adult learning principles and produce business results. Our programs make strategic use of the following formats:
Educational Videos
Explainer Videos
Virtual Instructor-Led Training (VILT)
Custom Online Academies

Our Solution: 15 Microlearning Lessons and Selling Scenario Builder

Along with 15 targeted lessons, you'll have access to the Selling Scenario Builder, allowing you to create your own case using patient, drug category, and benefit inputs.
Introduction to Managed Markets
Benefit Design
Care Delivery
Commercial Insurance
Cost Sharing
Dual Eligibles
Payers and PBMs
Retail vs. Specialty
Market Access Drug Flow
Pricing and Contracting
NEW: Speciality Pharmacy
NEW: Business of Oncology
NEW: Oral Oncology Drugs


Schedule a demo to see how the Foundational Market Access Microlearning Suite can boost your team's healthcare landscape IQ.

Ready for true behavior change?

Bull City Blue is an end-to-end learning agency created to address the needs of training and development organizations within the life sciences industry. Bull City Blue is headquartered in Durham, N.C. and is a subsidiary of BCL, a full-service learning development and consulting agency.
600 Park Offices Drive, Suite 300, P.O. Box 13965, Durham, NC 27709
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