we consult... and we create

Full Service Training and Development Solutions for The life sciences industry

Your Learning Outcomes Matter

We align your training strategy with business needs and create compelling custom learning experiences that speed the learning process, increase retention, and generate positive business outcomes.

Your Learning Outcomes Matter

We align your training strategy with business needs and create compelling custom learning experiences that speed the learning process, increase retention, and generate positive business outcomes.

Areas of Expertise

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Where we consult…

We apply expertise in management consulting and instructional design to help our clients…

  • Define learning organization strategy
  • Design new hire learning journeys
  • Create competency models
  • Define POA meeting strategy
  • Elevate performance consulting

What we create...

We apply expertise in content design and development to create live, virtual and self-paced learning experiences to support…

  • New product launch solutions
  • Sales meeting workshops
  • Learning journey content
  • Certifications
  • Custom learning academies

Areas of Expertise

Disease & Product Knowledge
Our team has created custom content for various roles in over 50 disease states and can use this experience to deliver the clinical and therapeutic area expertise your team needs.
Reimbursement & Access
We can help your employees navigate the increasingly complex landscape of reimbursement and access. We have helped tens of thousands of sales representatives and account managers understand sophisticated topics such as Medicare, the Affordable Care Act and integrated delivery networks.
Coaching & Selling Skills
Our partners have decades of advanced selling and coaching experience and can use this experience to help your reps and frontline managers thrive in today’s complex world.
Account Management
In an increasingly “managed” healthcare marketplace, the need for account management excellence has never been more critical. We place a premium on training this historically underserved audience, building scenario-driven solutions that meet the real world complexity of the account manager role.
Online Custom Academies
We can deliver comprehensive development programs to meet your biggest training needs while still allowing for an experience customized to the individual and convenient for the learner.
Learning Leader Effectiveness
Do you take care of your organization’s learning needs before your own team's? We have first-hand experience in coaching learning leaders, building talent, and leading training departments. Our solutions accelerate the ability of you and your team to effectively produce positive business outcomes.

Our Guiding Principles

  • Our questions are as powerful as our answers

    The most important part of designing a successful learning experience? Truly understanding the problem at hand. We invest extra discovery time at the start of a project so we can deliver extraordinary results in the end.
  • We don't work in a vacuum.

    Every organization has its own culture, context, and operational challenges. We’re experts at helping clients navigate multiple stakeholders, complex topics, and budget constraints.
  • There's no one right model or method

    Our north star is always your organization’s unique culture and context. So when we suggest a learning technique, you can trust that it’s right for your project, not just what’s trendy right now.
  • If it doesn't change behavior, it doesn't matter.

    We recognize that what counts most is what happens after people engage with our work. So no matter where we are in the process, we always have our eyes on the end goal: real, sustained results.

Our Process

Even projects that look simple on the surface often turn out to be trickier than you’d think. We invest extra time at the beginning of the project to ensure that we truly understand the task at hand, the goals you’re trying to meet, and all the organizational dynamics that can impact your success.
An effective learning solution is driven by the unique demands of each organization and the learners: What are the actual behaviors that will lead to success? Diving deep into the program goals allows us to uncover insights that drive learning strategy and design, which ultimately influence your project’s success.
Our work is always based in rigorous science, but there’s an art to learning design, too. We believe that creativity is a powerful tool to connect with learners in new and innovative ways. After all, training is more likely to encourage real change when learners are engaged and motivated. We’re proud to create unexpected solutions you won’t get from anyone else.
We’re obsessed with results, which means our job doesn’t end when the learning begins. Whether through pre- and post-surveys, implementation measurement, or qualitative learner feedback, we’re committed to making sure that our work drives behavior change and impacts the desired business goal.

Client's We've Served

What Our Clients Are Saying

We launched a corporate-wide learning initiative and needed a virtual companion to support and promote the efforts across the globe. Bull City Blue was innovative with the story concept and produced a series of short videos that resonated across continents and cultures.

Senior Director, Talent Development, Top-5 Pharma Company

It was a pleasure to work with Bull City Blue because of their expertise, customer focus and sticking to commitments while flexing with our needs and schedule changes.

Senior Director, Leading Global Biopharmaceutical Company

Bull City Blue did an excellent job of taking a complex concept and explaining it in a way that made it easy for our customers to understand.

Sr. Product Manager, Leading Medical Device Company

This training was really fun! I even played the games again after getting everything right just to see if I could beat my time and I learned a number of different things in the process.

Cardiopulmonary Specialist, United Therapeutics

We engaged Bull City Blue to create a new Sales Framework (Model). From ideation to execution and follow-up I was impressed. They met our tight timeframes, delivered a quality product and exceeded my overall expectations.

Director of Sales Training, Midsize Pharma Company

Ready for true behavior change?

Bull City Blue is an end-to-end learning agency created to address the needs of training and development organizations within the life sciences industry. Bull City Blue is headquartered in Durham, N.C. and is a subsidiary of BCL, a full-service learning development and consulting agency.
600 Park Offices Drive, Suite 300, P.O. Box 13965, Durham, NC 27709
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