Your Learning Outcomes Matter

We align your training strategy with business needs and create compelling custom learning experiences that speed the learning process, increase retention, and generate positive business outcomes.

Companies We’ve Supported

We Help You Focus on the Right Things

  • Competency model design
  • Needs analysis
  • Learning pathway design
  • Learning technology strategy
  • Learning team effectiveness

We Deliver the Right Solutions

  • Print
  • eLearning
  • Simulations
  • mLearning
  • Videos
  • Games
  • Workshops

Our Roster of SMEs

Case Studies and White Papers

Live-to-VILT conversion guide

Transition Live Training to Virtual

Use our visual guide to navigate the live-t0-VILT conversion process.

Build an Organizational Strategy for L&D

Download our white paper to get started.

Making It Stick

Our client’s superstar analytics talent was spending too much time providing tech support, while the sales team struggled to leverage a key analytics tool.

Capturing the Modern Learner

Our client’s sales force had complex business intelligence at their fingertips, but only experts could use it to its fullest advantage.

eLearning Playbook

Avoiding Seven Mistakes that Lead to eLearning Project Failure

Vendor Roadmap

The Ultimate Roadmap for Selecting the Right eLearning Vendor


Global Scale Requires Global Expertise

Supporting a top-10 biopharmaceutical company’s international growth with global learning strategy.

Our Leadership

Garry O’Grady
Co-Founder & Partner

Sue Iannone, CPLP
President & Partner

Nathan Pienkowski, PhD
Head of Instructional Design

Michael Woodward
Head of Operations

What Our Clients Are Saying

“This training was really fun! I even played the games again after getting everything right just to see if I could beat my time and I learned a number of different things in the process.”

— Cardiopulmonary Specialist,  United Therapeutics

“Bull City Learning did an excellent job of taking a complex concept and explaining it in a way that made it easy for our customers to understand.”

—  Sr. Product Manager, Leading Medical Device Company

“It was a pleasure to work with Bull City because of their expertise, customer focus and sticking to commitments while flexing with our needs and schedule changes.”

— Senior Director,  Leading Global Biopharmaceutical Company

“We launched a corporate-wide learning initiative and needed a virtual companion to support and promote the efforts across the globe. BCL was innovative with the story concept and produced a series of short videos that resonated across continents and cultures.”
—  Senior Director, Talent Development, Top-5 Pharma Company

“We engaged Bull City Learning to create a new Sales Framework (Model). From ideation to execution and follow-up I was impressed. They met our tight timeframes, delivered a quality product and exceeded my overall expectations.”
— Director of Sales Training, Midsize Pharma Company

LEARNING LAB:Four Critical Success Factors to Avoid POA Chaos

For most organizations, POA meetings are critical events that happen one or more times a year. Although POAs provide an excellent opportunity for the commercial functions to communicate with and train in-field teams, planning and preparing for a POA meeting can feel like a nightmare for the training team and leadership responsible. While POA planning and execution should be fairly straightforward, it often is complex and rarely easy. How can you make POA execution less painful and more impactful? In this Learning Lab we will review the four critical success factors to avoid POA chaos and share a framework to apply to your next POA.

Workshop Facilitators:

  • Sue Iannone, President, Bull City Blue
  • Debbie Deale, Senior Instructional Designer

Date, Time and Place:

  • Wednesday, June 15 @ 1pm – 1:20pm

Learning Objectives:

  • Recognize the value in having a strategic approach to POA
  • Identify four critical success factors of POA planning and execution
WORKSHOP 2:Optimizing New Hire Sales Training to Drive Business Results

In this session we will explore a challenge that training organizations face on a recurring basis—the need to redesign New Hire Training (NHT) to better align it with the changing needs of the sales organization. Portfolios change, organizational structures change, marketplace challenges change and budgets change—but training organizations will always be expected to produce new hires who can succeed from day one in the field.

The session will focus on key aspects of NHT redesign including:

Scale: Determining how broad the redesign effort will be. Will we include a “deep dive” into curriculum and content? Or will we focus more on the logistical and administrative aspects of NHT?

Research: Identifying the best research methods for gaining insights into your NHT’s current state and identifying and categorizing opportunities for your desired future state. Will we conduct interviews or working sessions? How wide a net should we cast? Will we include learner perspectives—or focus on managers’ observations? Will attitude and awareness research be valuable?

Prioritization: Applying a framework to determine which opportunities will produce the greatest value for both the sales organization and the training organization. What principles will guide our decision making? How will we evaluate one opportunity relative to another?

Socialization: Defining your vision for the ideal future state of NHT and “selling it” to your stakeholders. How much rigor will be required to garner stakeholder approval? How detailed does our workload analysis have to be if we are requesting new resources?

The session will introduce core NHT-redesign concepts in a fun and engaging way but will be underpinned by a case study based on Sunovion’s 2021 redesign of NHT.

Workshop Facilitators:

  • Garry O’Grady, President, Bull City Blue
  • Richard D Beers, Senior Director Sales Training, Sunovion Pharmaceuticals
  • Trish Hanrahan, Senior Sales Training Manager, Sunovion Pharmaceuticals

Date, Time and Place:

  • Wednesday, June 15 @ 8:30am – 9:30am

Learning Objectives:

  • Attendees will be able to list critical decisions that must be made before initiating a redesign effort, as well as the most common challenges companies face during a redesign effort
  • Attendees will be able to describe what a “guiding principle” is and how it can be employed to ensure a redesign effort stays on track.
  • Attendees will be able to employ a prioritization framework to assist them in comparing the relative value of opportunities—even if those opportunities are in very different categories (e.g., Learning Technology vs. Roles Delivering Training)
WORKSHOP 1:You Take Care of the Organization, Now Take Care of Your L&D Team: Elevate L&D with a Learning Competency Model

As the learning leader, your team takes care of everyone else in the organization, from salespeople to field reimbursement managers to clinical educators. But who takes care of your team? How can you ensure they are equipped with the right capabilities that they need to support their learners?

Learning professionals often leverage competency models for customer-facing roles to identify key capabilities and inform the build out of new hire training programs, however competency models are not often used for their own L&D team. By identifying and outlining expectations on key capabilities, competency models lay the groundwork for development in any kind of role — L&D professionals included.

When AbbVie Canada wanted to elevate and formalize the expectations of its Learning Partner team, it used a new competency model as the catalyst. The new model defined expectations for the Learning Partner role across eight competencies, covering the role’s broad range of capabilities while still capturing the team’s culture and reflecting the different levels of experience that individuals in the role may have.

Once the Competency Model was built, AbbVie Canada brought it into action by building several tools to help managers and learning partners optimally apply the model toward development. These included a competency ‘Experience Map’, a Learning Pathway, a Developmental Journey Overview and Leader Guide. These tools inform team members and their managers of representative experiences on how to perform in the role and attain readiness for the next role. In addition to facilitating development, these tools also play a role in AbbVie Canada Learning’s recruiting and hiring practices.

By attending this workshop you will recognize the benefits of introducing a competency model for learning professionals and determine if a competency model is right for your learning team. You will hear how AbbVie Canada partnered with Bull City Blue and created, implemented, and built on their own model. This collaborative project was nominated in 2021 and earned Industry Partner LTEN 2021 Finalist status—come to the workshop to get an update on how this has impacted the L&D Team at AbbVie Canada.

Workshop Facilitators:

  • Iain Boomer, Global Director – The Academy, AbbVie Corporation
  • Sue Iannone, President, Bull City Blue

Date, Time and Place:

  • Tuesday, June 14 @ 3:45pm-4:45pm

Learning Objectives:

  • Recognize when a competency model is appropriate for your learning team
  • Identify common learning team competencies and recognize relatable and observable performance levels that enable self-evaluation and support development (e.g., novice to mastery)
  • Identify the types of tools and resources that support competency model implementation and/or “pull through”