We align your training strategy with business needs and create compelling custom learning experiences that speed the learning process, increase retention, and generate positive business outcomes.
Your Learning Outcomes Matter
We align your training strategy with business needs and create compelling custom learning experiences that speed the learning process, increase retention, and generate positive business outcomes.
Areas of Expertise
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We apply expertise in management consulting and instructional design to help our clients…
Define learning organization strategy
Design new hire learning journeys
Create competency models
Define POA meeting strategy
Elevate performance consulting
What we create...
We apply expertise in content design and development to create live, virtual and self-paced learning experiences to support…
New product launch solutions
Sales meeting workshops
Learning journey content
Certifications
Custom learning academies
Areas of Expertise
Disease & Product Knowledge
Our team has created custom content for various roles in over 50 disease states and can use this experience to deliver the clinical and therapeutic area expertise your team needs.
Reimbursement & Access
We can help your employees navigate the increasingly complex landscape of reimbursement and access. We have helped tens of thousands of sales representatives and account managers understand sophisticated topics such as Medicare, the Affordable Care Act and integrated delivery networks.
Coaching & Selling Skills
Our partners have decades of advanced selling and coaching experience and can use this experience to help your reps and frontline managers thrive in today’s complex world.
Account Management
In an increasingly “managed” healthcare marketplace, the need for account management excellence has never been more critical. We place a premium on training this historically underserved audience, building scenario-driven solutions that meet the real world complexity of the account manager role.
Online Custom Academies
We can deliver comprehensive development programs to meet your biggest training needs while still allowing for an experience customized to the individual and convenient for the learner.
Learning Leader Effectiveness
Do you take care of your organization’s learning needs before your own team's? We have first-hand experience in coaching learning leaders, building talent, and leading training departments. Our solutions accelerate the ability of you and your team to effectively produce positive business outcomes.
Our Guiding Principles
Our questions are as powerful as our answers
The most important part of designing a successful learning experience? Truly understanding the problem at hand. We invest extra discovery time at the start of a project so we can deliver extraordinary results in the end.
We don't work in a vacuum.
Every organization has its own culture, context, and operational challenges. We’re experts at helping clients navigate multiple stakeholders, complex topics, and budget constraints.
There's no one right model or method
Our north star is always your organization’s unique culture and context. So when we suggest a learning technique, you can trust that it’s right for your project, not just what’s trendy right now.
If it doesn't change behavior, it doesn't matter.
We recognize that what counts most is what happens after people engage with our work. So no matter where we are in the process, we always have our eyes on the end goal: real, sustained results.
Our Process
Even projects that look simple on the surface often turn out to be trickier than you’d think. We invest extra time at the beginning of the project to ensure that we truly understand the task at hand, the goals you’re trying to meet, and all the organizational dynamics that can impact your success.
An effective learning solution is driven by the unique demands of each organization and the learners: What are the actual behaviors that will lead to success? Diving deep into the program goals allows us to uncover insights that drive learning strategy and design, which ultimately influence your project’s success.
Our work is always based in rigorous science, but there’s an art to learning design, too. We believe that creativity is a powerful tool to connect with learners in new and innovative ways. After all, training is more likely to encourage real change when learners are engaged and motivated. We’re proud to create unexpected solutions you won’t get from anyone else.
We’re obsessed with results, which means our job doesn’t end when the learning begins. Whether through pre- and post-surveys, implementation measurement, or qualitative learner feedback, we’re committed to making sure that our work drives behavior change and impacts the desired business goal.
01
Unpack
the real problem we're trying to solve.
Even projects that look simple on the surface often turn out to be trickier than you’d think. We invest extra time at the beginning of the project to ensure that we truly understand the task at hand, the goals you’re trying to meet, and all the organizational dynamics that can impact your success.
02
Uncover
the insights that drive true behavior change.
An effective learning solution is driven by the unique demands of each organization and the learners: What are the actual behaviors that will lead to success? Diving deep into the program goals allows us to uncover insights that drive learning strategy and design, which ultimately influence your project’s success.
03
Unleash
our creativity to create something new.
Our work is always based in rigorous science, but there’s an art to learning design, too. We believe that creativity is a powerful tool to connect with learners in new and innovative ways. After all, training is more likely to encourage real change when learners are engaged and motivated. We’re proud to create unexpected solutions you won’t get from anyone else.
04
Understand
the impact of our work.
We’re obsessed with results, which means our job doesn’t end when the learning begins. Whether through pre- and post-surveys, implementation measurement, or qualitative learner feedback, we’re committed to making sure that our work drives behavior change and impacts the desired business goal.
Client's We've Served
What Our Clients Are Saying
We launched a corporate-wide learning initiative and needed a virtual companion to support and promote the efforts across the globe. Bull City Blue was innovative with the story concept and produced a series of short videos that resonated across continents and cultures.
Senior Director, Talent Development, Top-5 Pharma Company
It was a pleasure to work with Bull City Blue because of their expertise, customer focus and sticking to commitments while flexing with our needs and schedule changes.
Senior Director, Leading Global Biopharmaceutical Company
Bull City Blue did an excellent job of taking a complex concept and explaining it in a way that made it easy for our customers to understand.
Sr. Product Manager, Leading Medical Device Company
This training was really fun! I even played the games again after getting everything right just to see if I could beat my time and I learned a number of different things in the process.
Cardiopulmonary Specialist, United Therapeutics
We engaged Bull City Blue to create a new Sales Framework (Model). From ideation to execution and follow-up I was impressed. They met our tight timeframes, delivered a quality product and exceeded my overall expectations.
Director of Sales Training, Midsize Pharma Company
Bull City Blue is an end-to-end learning agency created to address the needs of training and development organizations within the life sciences industry. Bull City Blue is headquartered in Durham, N.C. and is a subsidiary of BCL, a full-service learning development and consulting agency.
